Millennials and Brands: Building Strong Connections
By Kathy Sheehan & Jo-Ann Osipow. The Millennial generation is growing, and they will soon transcend Baby Boomers in terms of sheer numbers and cultural influence. Yet, in many ways, this younger...
View ArticleGreen Consumers: Do Best Intentions Become Good Deeds?
The following is an excerpt from the recently published Sustainability: How the Cosmetics Industry Is Greening Up (John Wiley & Sons). Sheehan’s chapter draws on GfK’s Roper Reports® research,...
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Consumers’ lives and societies are evolving at a rapid pace, are you keeping up?
Understanding today’s market and where it’s going is increasingly problematic. Getting blindsided by consumers’ constantly-evolving preferences and evolving consumer culture is a very vivid reality for...
View ArticleThink big with these five guiding principles of innovation
At last week’s Front End of Innovation (FEI) conference, Vijay Govindarajan of Dartmouth’s Tuck School of Business and the author of The Three Box Solution said “The future comes to us in daily doses”....
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A little perspective: The long term view of consumer confidence
Last week, after the Chelsea bombings, a friend of mine called and asked how everything was in New York – was I able to get around? Was my daughter’s school closed? Had I missed work? Could I still...
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Consumers are stressed, but confident: Surprising results from our Mood of...
“I read the news today, oh boy”, John Lennon wrote this in 1967, but it seems every more appropriate today. The news alert goes off on your mobile, and you think – what has happened now? Terrorism?...
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CES 2019: A Tipping Point for the Consumer-Technology Relationship?
You just could not miss it at CES 2019. As the monorail snaked its way north towards the Las Vegas Convention Center, there it was. The Apple advertisement, “What happens on your iPhone stays on your...
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